Team 1862

Assistant Manager - Campaign Lead

Mumbai, Maharashtra
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business. 

From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe. 

Key responsibilities:

  • Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities, and budget efficiencies.

  • End to end project management: Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.

  • Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.

  • Leading a team - training new members, providing guidance and support, and fostering a culture of collaboration and innovation.

  • Identifying new opportunities  for upselling to brands 

  • Creating pitch decks and maintaining documentation & reports.

  • Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.

  • Capture cultural, digital & content landscape research and build campaign insights. 

  • Develop cross-platform competencies identifying new channels for digital content distribution.

  • Create & present plans and campaign ideas to local teams, content creators, influencers and clients.

  • Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors. 

  • Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

  • Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.

  • Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.

  • Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases


  1. Well-versed with Global digital content trends and creators

  2. Exposure/experience in working with international markets/environments is a plus.

  3. P&L/ Budget Management

  4. Strong written and verbal communication skills

  5. Experience in having worked with influencers, content creators and on 360 campaigns (ATL, BTL) 

  6. Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors

  7. Time management skills & ability to multi-task and wear multiple hats in an organization

  8. Ability to work on end-to-end digital campaign strategy/planning/execution

  9. Presentation skills - should be able to pitch campaign strategies to clients & break down briefs to in-house teams

  10. Understanding of reporting metrics on digital media (for engagement & media performance).

  11. Basic knowledge of video production

  12. Basic knowledge of legal contracts

  13. Bonus: Media buying, digital media tools skills or artist management experience


Qualifications and Prior Experience:

  • Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.

  • 5-6+  years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy, 360 brand campaigns  

Our values:

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible 

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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