Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the 1st-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.
Role Overview:
The Paid Social Specialist is responsible for hands-on execution of campaigns on Meta platforms, including setup, optimization, and daily monitoring. This role demands a balance of analytical thinking, operational precision, and an understanding of paid social trends and creative nuances.
Key Responsibilities:
Set up campaigns in Meta / Google Ads Manager, including targeting, placements, bidding, and creatives, ensuring alignment with campaign objectives.
Monitor live campaigns closely, tracking key metrics (e.g., CPC, CTR, ROAS) and making real-time optimizations to improve performance.
Track performance against KPIs, highlighting risks or underperforming areas and offering optimization opportunities.
Evaluate creative performance by comparing variations and supporting A/B testing efforts.
Translate complex performance data into actionable insights and clear, visually engaging reports for internal teams and clients.
Manage daily pacing and spend to ensure budgets are effectively utilized across campaigns.
Coordinate with analytics and strategy teams to integrate performance insights into media plans.
Ensure all ad creatives meet brand guidelines and platform policies (e.g., ad copy length, image/text ratio, content appropriateness).
Stay updated on platform developments, algorithm shifts, and new beta features.
Proactively identify and troubleshoot issues related to campaign performance, platform bugs, or creative disapprovals
Required Skills & Experience:
3–5 years of experience running Meta (Facebook and Instagram) ad campaigns with proven success.
Strong understanding of campaign objectives like reach, traffic, engagement, conversions, and ROAS, and how to optimize for each.
Familiarity with Meta Pixel, CAPI (Conversions API), and event tracking integrations.
Experience working with first-party and third-party audience segments.
Detail-oriented with a passion for performance tracking and operational excellence.
Comfortable using data to drive decisions, with working knowledge of Excel/Google Sheets for campaign analysis.
Collaborative mindset and ability to work closely with creatives, copywriters, and strategists.
Our values:
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient.
We demonstrate honesty, excellence and commitment to success.
‘It’s not my job, it is not part of our vocabulary, we even stuff envelopes.
We make mistakes, but only learn from them to build resilience.
We take care of ourselves and our colleagues.
We are our own managers.
We are committed to equality and inclusion.
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible.
Thank you!
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.