Team 1862

Senior Associate - Campaign Lead

Mumbai, Maharashtra
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artistes across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business. 

From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe. 

About GCN:

As the digital content division of OML Entertainment, we develop branded content together with creators and influencers across various digital platforms. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 3 years, we have co-created more than 13,000 pieces of content and worked with over 500 creators, building equity for the brands and the creators we work with. We have delivered campaigns in over 20 countries across the regions of SEA, India, Africa, Middle East and Europe.

As a team we’re passionate about content and pride ourselves in a ‘creator-first’ ethos -representing not just the brand's interest but also helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we’re expanding into new and unexplored territories, we’re looking for highly driven and motivated area managers to join us.

Role Summary:

Looking for Campaign Leads with expertise in creative solutions, content strategy, digital marketing & trends, to deliver engaging & impactful creator & influencer content driven campaigns.

The necessary skills include the ability to objectively analyse briefs, creatively strategise & efficiently execute the campaign with the creators and influencers across Southeast Asia. 

Key responsibilities:

  • Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.

  • Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.

  • Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.

  • Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.

  • Capture cultural, digital & content landscape research and build campaign insights. 

  • Support quantitative data with qualitative inputs - backed up with research.

  • Develop cross-platform competencies identifying new channels for digital content distribution.

  • Create & present plans and campaign ideas to local teams, content creators, influencers and clients.

  • Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors. 

  • Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

  • Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.

  • Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.

  • Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases

Qualifications and Prior Experience:

  • Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.

  • 3-4  years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy. 

  • Ability to drive business objectives and lead with creative thinking solutions.. 

  • A holistic understanding of digital operations, measurement, and campaign deployment.

  • Ability to work on end - to - end digital campaign strategy/planning/execution

  • Strong written and verbal communication skills.

  • Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

  • Team player that can manage relationships between brand - agency - influencers/vendors.

  • Time management skills & ability to multitask.

  • Understanding of reporting metrics on digital media (for engagement & media performance).

  • Basic knowledge of digital video production.

  • Bonus: Media buying, digital media tools skills or artist management/liaising experience.

You should apply if

  • You have an entrepreneurial mindset and thrive in fast-paced collaborative environments.

  • If you enjoy working your left brain logic and right brain magic simultaneously.

  • Love being on top of digital content trends, consuming content, discovering new creators and platforms.

  • Want to work with a unique team developing international campaigns, collaborating with top and influential creators/artists from countries all over the world.

Our values:

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible 

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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