Team 1862

Digital Market Lead | Nigeria - 1862

Lagos, Lagos
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build digital entertainment properties that impact culture; and help brands and platforms come closer to consumers. Headquartered in Mumbai, India with teams in Russia, Poland, and UAE; OML was founded in 2002 to book and manage artists across all genres of entertainment.

Today, OML’s operations span a prolific, award-winning content studio that packages and produces shows for OTT platforms, and a global brand solutions business, outside of the talent management practice that has evolved to roster comedians, vloggers, streamers, influencers, writers, and directors.

As a team we’re passionate about content and pride ourselves in a ‘creator-first’ ethos -representing not just the brand's interest but also helping creators grow and develop when we engage with them. Over the last 6 years, we have delivered campaigns in over 20 countries across the regions of SouthEast Asia, India, Africa, Middle East, North America, and Europe. 

As we’re expanding into new and unexplored territories, we’re looking for highly driven and motivated area managers to join us. An area manager will need to have  strong entrepreneurial skills and the ability to deliver impactful and engaging content solutions throughout the year while leading all our efforts  in Nigeria.

About the role: 

A Digital Market Lead in Nigeria will drive key relationships for OML with clients, creators, influencers, product houses, partner agencies and manage campaigns end-to-end. This role will focus on crafting campaign strategies, building a network of relevant partners, and executing campaigns seamlessly. 

Key roles and responsibilities will include:

  • Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.

  • Drive research and build insights, identifying culture trends and references unique to Nigeria - backed with data and strengthened by qualitative inputs.

  • Work closely with colleagues in India & Africa to evaluate campaign requirements to draw delivery timelines and ensure an adherence to on-time, in-full delivery.

  • Identify, procure and manage creators, vendor and agency relations across Nigeria.

  • Service client relationships and manage working-flow between other partners, agencies, creators and vendors. 

  • Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners across markets.

  • Work closely with the Media Analytics team in India to track measurement across platforms to ensure dynamic campaign performance management.

  • Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs, and invoices are processed in a timely manner.


Qualifications and Prior Experience:

  • 5 - 6 years of experience in the digital content and management/branded content/creator management/media space in Nigeria, having worked with talent & creators locally. 

  • Are proficient in speaking and writing English and are comfortable working across teams from different cultural backgrounds.

  • You are on top of digital content trends and love consuming content and discovering new creators and platforms. You pride yourself on having a pulse on what’s happening in Nigeria and what’s moving the needle in culture.

  • You have a holistic understanding of digital operations, measurement, and campaign deployment and have worked on end-to-end digital campaign strategies from planning to execution.

  • You have an entrepreneurial mindset and thrive in fast-paced and collaborative environments

  • You are comfortable traveling on work and working from different time zones for 5-10% of the time

  • You have a mid-level knowledge of video production.

  • Will be a bonus if you have previous experience in media buying, digital media tools skills or artist management/liaising experience in Nigeria with an in-depth understanding of the media industry.

  • Past international exposure or working with cross-country teams  would be greatly appreciated.

Our values:

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible 

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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