Senior Associate - Branded Content

About Global Creator Network: 

As the branded content division of OML Entertainment, we develop entertainment solutions with creators and influencers across various digital platforms for brands. We drive digital campaigns through-the-line, backing our solutions with strong data insights and measuring impact all through. 

Over the last 5 years, we have worked with over 700 creators across the world, building compelling entertainment properties for fans across the world and equity for the brands we work. We have delivered campaigns for brands in over 20 countries. Some of the brands we work with include: Netflix, Oppo, Amazon Prime, YouTube Shorts, Swiggy, Bumble, Hotstar.

Role Summary:

We are looking for an individual with 3 to 5 years of experience in branded content & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute campaigns while working with brands and creators/ influencers.

About the Role:

We are looking for an individual with 4 to 5 years of experience in branded content & influencer marketing with a deep understanding of digital trends & the necessary skills to analyse, plan & execute campaigns while working with brands and creators/ influencers.

• Craft and execute campaigns for clients as a campaign lead
• Build confidence and manage client expectations
• Negotiating with vendors and content creators to minimize cost 
• Contribute strategically and creatively to bolsters NBDs
• Work closely with A&M team and production team to maintain strategic direction, proper budgeting and tracker maintenance
• Provide necessary feedback to vendor for assets
• Review & consolidate all produced assets before sharing with client
• Supervise all shoots & troubleshoot where necessary
• Keeping a close eye on asset performance and changing strategy as we go to meet better results
• Creating pitch decks and maintaining documentation & reports
• Keeping an eye out for what's trending and applying it to your work
• Brief content creators and clearly chart out deliverables and production expectations from creators
• Proactively build creative solutions for clients across platforms
• Work closely with internal stakeholders to ensure seamless ideation, and execution
• Manage team expectations and take active interest in their professional development

Skills:

• Well versed with India’s digital content trends and creators

• Strong written and verbal communication skills

• Experience in having worked with influencers and content creators 

• Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors

• Time management skills & ability to multi-task and wear multiple hats in an organization

• Ability to work on end - to - end digital campaign planning & execution

• Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

• Basic knowledge of video production

• Bonus: Media buying, digital media tools skills or artist management experience