Global Creator Network

Senior Associate - Branded Content

Mumbai, Maharashtra
Work Type: Full Time
About OML:
 
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include :-

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists,  and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder  has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty,  Canva India and more.

  • 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
  • GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Role Summary:

We are looking for an individual with 3 to 5 years of experience in branded content & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute campaigns while working with brands and creators/ influencers.


Responsibilities:

  • Craft and execute campaigns for clients as a campaign lead
  • Build confidence and manage client expectations
  • Negotiating with vendors and content creators to minimize cost 
  • Contribute strategically and creatively to bolsters NBDs
  • Work closely with A&M team and production team to maintain strategic direction, proper budgeting and tracker maintenance
  • Provide necessary feedback to vendor for assets
  • Review & consolidate all produced assets before sharing with client
  • Supervise all shoots & troubleshoot where necessary
  • Keeping a close eye on asset performance and changing strategy as we go to meet better results
  • Creating pitch decks and maintaining documentation & reports
  • Keeping an eye out for what's trending and applying it to your work
  • Brief content creators and clearly chart out deliverables and production expectations from creators
  • Proactively build creative solutions for clients across platforms
  • Work closely with internal stakeholders to ensure seamless ideation, and execution
  • Manage team expectations and take active interest in their professional development


Skills:

  • Well versed with India’s digital content trends and creators

  • Strong written and verbal communication skills

  • Experience in having worked with influencers and content creators 

  • Client servicing experience - should be able to manage relationships between brand - agency - influencers/vendors

  • Time management skills & ability to multi-task and wear multiple hats in an organization

  • Ability to work on end - to - end digital campaign planning & execution

  • Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

  • Basic knowledge of video production

  • Bonus: Media buying, digital media tools skills or artist management experience


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