Global Creator Network

Social Listening Analyst (Associate) - Global Creator Network

Mumbai, Maharashtra   |   Full Time

About OML :

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business. 

From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe. 

About GCN:

As a team we’re passionate about content and pride ourselves in a ‘creator-first’ ethos -representing not just the brand's interest but also helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As the digital content division of OML Entertainment, we develop branded content together with creators and influencers across various digital platforms. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 3 years, we have co-created more than 13,000 pieces of content and worked with over 500 creators, building equity for the brands and the creators we work with. We have delivered campaigns in over 20 countries across the regions of SEA, India, Africa, Middle East and Europe.

Purpose of the role :

To ensure brand health and sentiment is maintained with the help of social media listening tools.

What you will do :

  • Understand, analyze, measure, and report brand health and sentiment.

  • Setting up keywords, boolean queries, data cleansing, tagging , data analysis, storyboarding and reporting.

  • Assist with crisis management with useful insights that can help tackle problems..

  • Escalate mentions and queries of note or instances where client intervention is required.

  • Effectively communicate mentions, queries and escalations within internal and external teams.

  • Deliver scheduled (and ad hoc) reports and analysis.

  • Help the client leverage brand online reputation and support various brand objectives for reputation, branding, audience engagement etc.

  • Maintain and share daily, weekly and monthly reports as required.

Who you are : 

  • You are familiar with social listening tools.

  • You have data visualization skills to help brand managers drive actionable change.

  • You have an attention to detail.

  • You have an In-depth understanding of social and digital listening, search, boolean logic and keyword-based queries

What you have done already :

  • You are a graduate with 2-4 years of relevant work experience in social listening.

  • You have experience in social media listening, insights tools, analytics and reporting.

  • You have a strong background in social/digital market insights with foundational knowledge of digital marketing.

  • You have a market/consumer insights background using digital/social media data.

Our values :

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible 

Reasons you should apply if you fit the bill :

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time : We have monthly mandatory offs. We don't have a punch-in-punch-out culture.

We recognize talent : You bring the passion, we deliver the (countless) opportunities.

Everyone in the OML fam is taken care of : We offer free mental health care for all team members, we have gender neutral POSH & Parental policies, our insurance policies extend to your in-laws as well!

We have fun while we're at it : Game nights, FRI-YAYs, KnOML and so much more.

Also, we are a Great Place to Work® certified organization.

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates).

We will get in touch with you if your profile gets shortlisted.

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