About the role:
OML’s agency team - the Global Creator Network is looking for an Associate Creative Director to drive our work at the intersections of all the opportunities that digital branded content represents.
You will be hands-on responsible for conceptualization, development and execution of campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.
Key responsibilities:
Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviors, and cultural trends
Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
Very high awareness of pop-culture both on and off digital, and of the broader zeitgeist
Confident in developing disruptive ideas for the brand - We want you to get the internet's attention
Effectively plan creative solutions all through - concepting, writing and managing campaign output
Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc
Conduct brainstorming sessions with different teams, maintaining creative thinking to develop innovative and actionable creative initiatives
Mentoring young creatives and helping them upskill and learn
Qualifications and Prior Experience:
8+ years of experience in building creative campaigns at a publisher, agency, brand or media house
Understanding and past experience in strategising and creating integrated campaigns Proven experience with copy and concept development including digital ad films, long form content, short video formats, social-first storytelling etc
Strong creative vision with an understanding of business objectives
Proven experience in creating ideas for global or large regional brands.
Expertise in social best practices across platforms.
Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
Love entertainment and consume ridiculous amounts of content.
Should be well adept with global & Indian trends, formats and developments in advertising and branded content.
Proven experience in building insight-driven solutions for brands across categories.
Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
Ability to work collaboratively with different teams and departments to create culture-shaping campaigns
Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.