About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22
countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.
About the Role
We are seeking a talented and driven Content Strategist to join our dynamic team and contribute to the development and success of our AI-enhanced influencer marketing tool, Hypothesis. The ideal candidate is a creative thinker, adept at crafting compelling content, and possesses a deep understanding of influencer marketing trends and strategies. As a Content Strategist, you will play a pivotal role in shaping the messaging, educational resources, and marketing collateral that showcase the value of our platform to brands and agencies and strategically design a long-term plan for content intended to meet the business objectives of Hypothesis.
Key Responsibilities:
- Create engaging and informative content that showcases the benefits and features of our product.
- Develop a range of content types, including website copy, blog posts, whitepapers, case studies, social media content, and more.
- Collaborate with the marketing team to align content with the overall brand voice, messaging, and marketing objectives.
- Craft content that resonates with target audiences, addresses pain points, and highlights the unique selling points of our platform.
- Conceptualize creatives and copy for product marketing campaigns to drive compelling market entry, lead generation and penetration as per current marketing objectives.
- Strategize website development based on current and future product roadmap and make updates / marketing campaigns in sync with product development.
- Stay up-to-date with the latest trends, best practices, and developments in the influencer marketing industry.
- Develop a deep understanding of the influencer marketing industry to provide valuable insights and recommendations for content direction and strategy.
- Incorporate SEO best practices into content creation to ensure maximum visibility and discoverability of our resources.
Skills, Qualifications, and Prior Experience:
- Minimum 5 years of proven experience as a Content Strategist, Copywriter, or similar role in the tech or marketing industry.
- Strong portfolio showcasing diverse content types and styles.
- In-depth knowledge of influencer marketing trends, strategies, and best practices.
- Exceptional writing, editing, and proofreading skills, with an impeccable eye for detail.
- Ability to visualize content distribution in formats other than text-based articles, such as infographics, whitepapers, case studies or multimedia presentations.
- Analytical abilities to successfully marry business and user insights to content strategy.
- Ability to keep projects on track and within budget.
- Ability to generate ideas and solve problems.
- Proficiency in SEO principles and content optimization.
- Experience collaborating with cross-functional teams and managing multiple projects simultaneously.
- Analytical mindset with the ability to derive insights from data and make data-driven content decisions.
- Familiarity with AI and marketing technology concepts is a plus.