About the role:
OML’s agency team - the Global Creator Network is looking for a Creative Strategist and Copywriter to drive our work at the intersections of all the opportunities that digital branded content represents. The team is tasked with creating content that impacts pop-culture while driving positive results for brands – and the Creative Strategist will have the critical oversight of helping define how brands show up on the newsfeeds and timelines of audiences today.
You will be hands-on responsible for conceptualisation, development and execution of digital marketing campaigns and pitches. Owning brand presentations, being the creative point person on pitches, and collaborating strategically with other campaign team members – you must be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to dissect briefs; explain and present your point of view; and finally sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for using consumer insights to create bigger, better, and bolder campaigns.
Key responsibilities:
Translate brand brief and strategy into inspiring creative ideas and campaigns to kick off and drive campaigns and pitches
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
To break down the brief and approach it strategically - from studying local consumer behaviour to following global media trends and helping create ideas that translate into branded content that brings both organic PR and shares/views for the brand
Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist
Confident in developing disruptive ideas for the brand - We want you to break the internet
Effectively plan creative solutions all through - concepting, writing and managing campaign output
Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client’s needs are met.
Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc
Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives
Guiding young creatives and helping them upskill and learn
Qualifications and Prior Experience:
5+ years of experience in building creative digital branded content campaigns at a publisher, agency, brand or media house
A keen eye and ear for observation - of both media/industry trends and consumer behaviour
A proven track record of being able to translate consumer insights into 360 brand-led ideas
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
Proven experience with copy and concept development including digital ad films, long form content, short video formats, etc
Strong creative vision with an understanding of business objectives
Track record of creating ideas for global or large regional brands.
Expertise in social best practices across platforms.
Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
Love entertainment and consume ridiculous amounts of content.
Should be well adept with global & Indian trends, formats and developments in branded content.
Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings.
Proven experience in building insight-driven solutions for brands across categories.
Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
Ability to work collaboratively with different teams and departments to create something great
Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.
Our values:
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only to learn from them to build resilience
We take care of ourselves and our colleagues
We are our own managers
We are committed to equality and inclusion
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible
Thank you!
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.