About OML:
OML is a new media and entertainment company that partners with creators to build digital entertainment properties that impact culture; and help brands and platforms come closer to consumers. Headquartered in Mumbai, India with teams in Russia, Poland, Nigeria, Tokyo and UAE; OML was founded in 2002 to book and manage artists across all genres of entertainment.
As we’re ontinuing to grow our business in Poland, we’re looking for highly driven and motivated PR & Influencer Marketing specialist to join us. A PR & Influencer Marketing specialist will need to have strong relationships with influencers and media houses across Poland to help us grow our business in Poland by leading all relationships in the market.
About the Role:
A PR & Influencer Marketing specialist in Poland will drive key relationships for OML with clients, creators, influencers, production houses, partner agencies and manage relationships end-to-end. This role will focus on crafting communication strategies, building a network of relevant partners, and executing campaigns seamlessly.
Key roles and responsibilities will include:
Building a strong network of local influencers and celebrities within the Polish network that can work across Bacardi brands.
Creating guest lists for local brand event with local brand teams, attending the events and managing influencers, briefing them on content creation guidelines and networking with them.
Develop a strong understanding of the different Bacardi brands in the Polish market to be able to suggest the right influencers for the right kind of brands and events, while developing a keen understanding of what makes each brand unique.
Identify, procure and manage creators, vendor and agency relations in relevant markets, including business contracts with creators, vendor and agency if needed.
Develop cross-platform competencies, suggesting the optimal existing channels and identifying new channels for digital content distribution in relevant markets.
Work with the team in India to create and present plans and campaign ideas to local teams, content creators and clients.
Conceptualize, plan and execute original & branded content, check in the progress with creatos, set proper KPI, ensuring a high standard of content production throughout.
Maximize brand value across content formats while operating with the creator-first model ensuring authenticity of messaging and relevance for the creator audience.
Understanding of video production and creator's handling, working budgets, coordinating shoots and delivering multiple formats and working with production partners across markets.
Skills and Expertise:
5 - 7 years of experience in the PR and digital content and management/influencer marketing/media space in Poland, having worked with influencers & celebrities locally.
Having a strong network of local influencers and celebrities within the Polish network.
Ability to build strong relationships with clients, influencers, creators, event partners and production agencies.
Strong interpersonal, creative, presentation, influencing, facilitation, organizational, prioritization, decision making, multi tasking skills.
Ability to craft communication strategies and think brand first while distinguishing between different brands and their unique personalities.
Deadline-oriented, inquisitive, with great follow-up and reporting skills.
Will be an excellent communicator, with brilliant presentation and organizational skills.
An ability to work on big strategy plans as well as day-to-day tasks.
Ability to think both creatively and strategically.
Quick and enthusiastic learner.
An independent, motivated and driven individual
You are on top of digital content trends and love consuming content and discovering new creators and platforms.
Are proficient in speaking and writing English, Polish and are comfortable working across teams from different cultural backgrounds.
You have the capability of securing the proposed creators at the planning stage.
Creator and vendor negotiations
Ability to pitch plans to clients
You are comfortable traveling on work and working from different time zones for 5-10% of the time
You have a mid-level knowledge of video production.