General Business

Sr Associate - Communications

Mumbai, Maharashtra   |   Full Time

Sr Associate - Communications

We are looking for a self-motivated and talented Communications Manager to be in charge of producing high-quality content that engages customers and builds brand recognition.


PR Responsibilities :-

Responsible for handling all aspects of planned publicity campaigns and PR activities. 

  • Writing and producing presentations and press releases. 

  •  Dealing with enquiries from the press and related organisations .

  • Analysing media coverage & Influencer Coverage and creating reports.

  • Responding to requests for information release or press conference from the media or designating a spokesperson or source of information.

  • Planning or directing the development of programs to maintain favorable public and stockholder views of the organization's agenda and accomplishments.

  • Coaching client representatives in effective communication with the public and employees.

  • Studying the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.

  • Preparing and editing organizational publications, including employee newsletters or stockholders' reports, for internal and external audiences.

  • Updating and maintaining Web content.

  • Conferring with managers to identify trends and group interests and providing advice on business decisions.


Social Media Responsibilities :-

  • Online Campaigns and Launches - Create quirky, out-of-the-box campaigns for various content

  • Monthly Social Media - Ideate and oversee the monthly plan for all the content that goes up on our social media pages.

  • Managing all our social profiles and communities and be in charge of growing our following and engaging them.

  • Responsible for creating and sourcing text and visual content, managing posts and responding to followers 

  • Expand the company's social media presence into new social media platforms, plus increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram

  • Create and distribute engaging written or graphic content in the form for our social content properties

  • Design and implement social media strategy to align with business goals increasing following, engagement and traffic.

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news).


Corporate Communication Responsibilities:-

  • Responsible for coordinating the communications output within the company. 

  • Creates and delivers emails, direct mail, brochures, newsletters, and other publications.

  • Create company literature and other forms of communication.

  • Create marketing and promotional materials, both print and electronic.

  • Work with advertisers for timely and useable ad submissions,

  • Copyedit, proofread, and revise communications.

  • Design and launch email marketing campaigns.

  • Recommend, implement and maintain site design and operation.

  • Plan and deliver education courses and materials.

  • Work with manager and business units to determine event budget and manage expenses to that budget.

  • Promote products and services through public relations initiatives.

  • Develop marketing communications campaigns.

  • Create thought leadership materials.

  • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

  • Identify, develop and execute communications strategy for key media contacts and customer references.

  • Research media coverage and industry trends.

  • Develop fresh story ideas.

  • Conduct extensive media outreach.

  • Prepare briefing materials.

  • Coordinate scheduling and logistics.

  • Coordinate conference, trade shows, and press interviews.

  • Manage information.

  • Prepare agendas and conduct research.


The Ideal Candidate :-

Education

  • Bachelor’s degree in communications, journalism, public relations or relevant field.

Skills

  • Strong interpersonal, creative, presentation, influencing, facilitation, organizational, prioritization, decision making, analytical, multi tasking skills  

  • Deadline-oriented, inquisitive, with great follow-up and reporting skills.

  • Will be an excellent communicator, with brilliant presentation and organizational skills.

  • An ability to work on big strategy plans as well as day-to-day tasks.

  • Ability to think both creatively and strategically.

  • Quick and enthusiastic learner.

Prior Experience

  • A minimum of 3 years’ experience in a similar role.

  • Strong, demonstrated experience in building strategic PR campaigns, preferably with a background in a creative/advertising agency.

  • A history of cross-functional collaboration with both internal and external partners.

  • Native understanding of digital advertising (organic social, mobile, paid social, display, rich media, VOD) with a strong grasp of marketing.

  • Ability to run PR campaigns that deliver measurable results and meet objectives.

  • Creativity in securing coverage and buzz with traditional outlets.

  • Understanding of social media and solid experience working with bloggers.

  • Proven experience creating targeted content is advantageous.

  • Strong knowledge of communication practices and techniques.

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