OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artistes across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business.
From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.
About the role:
GCN is looking for a Manager - Creative Strategy to work at the intersection of digital branded content and influencer marketing solutions. We create content that impacts pop-culture while driving positive results for brands and their consumers.
You will be hands-on responsible for conceptualisation, development and execution of disruptive digital marketing campaigns and pitches. Owning brand pitch presentations, being the creative point person on pitches, while collaborating with the strategic planner and other campaign team members. You must also be able to operate autonomously as required while maintaining creative integrity.
The role requires the ability to explain, present, sell and defend your ideas, while remaining open to feedback and constructive criticism. This role is for you if you have a passion for ideas and using consumer insights to create bigger, better, and bolder ideas.
Translate brand brief and strategy into inspiring creative ideas to kick off and drive campaigns and pitches
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends.
Work with the strategy and campaign management teams to think through the ask, the brief, the insight, the approach.
Effectively plan creative solutions all through - concepting, writing and managing campaign output
Solutions and ideas offered for campaigns and pitches should be fact-filled, active and engaging to ensure that the client’s needs are met.
Creatively involved in end-to-end coordination and execution with third party like director, producer and vendors
Suggest the most effective platform for the content concept and brand messaging to reach and impact the target audience
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Work with the Business Development and campaigns teams to handle creds meetings, client engagement opportunities, etc.
Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives
Should be adept at creative writing/ copy writing
Creativity, attention to detail, adaptability and marketing knowledge are required.
Ability to drive creative direction and vision for multiple projects simultaneously
Should have been involved in all the stages of video content development - (Concept development, production, Influencer concept finalisation, shoot, post-production).
Should be well adept with global & Indian trends, formats and developments in branded content.
You love entertainment and consume ridiculous amounts of content
Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings.
Very high awareness of pop-culture both on and off digital, and also remain aware of the broader zeitgeist.
Confident in developing and executing disruptive ideas for the brand.
Ability to work collaboratively with different teams and departments to create something great
Resourceful and nimble thinking without dependence on big budgets or stacked staffing for projects.
Proven experience in building insight-driven solutions for brands across categories.
Should have developed concepts into compelling and detailed presentations
Qualifications and Prior Experience:
At least 6 years of experience in building creative digital branded content campaigns at a publisher, agency or media house
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
Proven experience with concept development including long form Content
Strong creative vision with an understanding of business objectives
Track record of creating ideas for global or large regional brands. Previous work experience on alcohol brands is a plus
Expertise in social best practice across all platforms.
Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only to learn from them to build resilience
We take care of ourselves and our colleagues
We are our own managers
We are committed to equality and inclusion
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.