Global Creator Network

Manager/Assistant Manager - Social Media Analytics

Mumbai, Maharashtra
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artistes across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business. 

From the beginning of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe. 

Key responsibilities:

  • We are looking for someone who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem

  • Willingness to work with multiple client/internal teams simultaneously and demonstrated ability to manage a junior resource(s) as well to cater to campaigns across multiple geographies

  • Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.) and be comfortable with all social media and web analytics tools 
    Understand the levers of content creation and performance to analyse  social media performance & audience data and make recommendations based on the analysis to support content decisions

  • Having an acute sense of a creator’s way of working

  • Ability to handle large media budgets to best optimize engagement based branded content campaigns and pivot if necessary basis data backed decisions

  • Reachout to new platforms in social media as well as measurement partners to understand the ever evolving media landscape

  • A robust understanding of all platform based digital advertising is required 

  • Demonstrate experience using data and KPI metrics to monitor performance of organic content along with measuring paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI

  • Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights

  • Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at Global Creator Network (GCN)

  • Knowledge of and interest in the latest developments in the content and tech world is a must

  • Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans

  • Knowledge of  public data APIs and access to data across different social platforms, coding skills e.g. Python, Javascript is a huge plus

  • Plan, delegate, review & priortise work in a multiproject & multitasking environment

Skills and Prior Experience:

  • Minimum 4 years of hands-on experience with social media analytics/Influencer marketing/(campaign planning)/ paid marketing/ content marketing campaigns (Facebook, Google Search, Google Display, YouTube, etc.)  with a proven track record of success in media/programmatic space

  • Experience in handling large scale campaign planning, optimization for both performance and brand impact

  • Strong grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within

  • A passion for the entertainment business and a strong understanding of popular culture

  • Excited by challenging problems with a strong will to learn new processes and technologies.

  • Be logically and analytically strong, able to learn fast, self motivated and independent in execution

  • Excellent numerical ability, attention to detail and ability to perform gracefully in a multitasking project environment

  • Experience in managing junior resource would be a plus

Our values:

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible 

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

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