Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's 1rst multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the 1st-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the 1rst homegrown content business to have a strong footprint in over 22 countries.

Today, Only Much Louder businesses include -:

Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists, and more.

Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.

Branded Content: With businesses in the creative and branded content space Only Much Louder has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty, Canva India and more.

1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.

GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis: Over two decades of working with agencies, brands and inRuencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

Role Summary:

This role requires a blend of strategic thinking and analytical skills. The ideal candidate will have a deep understanding of social media platforms, branded content creation, and audience engagement techniques. This role is crucial for building strong client relationships and ensuring the successful execution of content and social media initiatives.

Key responsibilities:

• Strategic Planning and Execution:

  • Develop and implement comprehensive campaign strategies across social media & branded content that align with client objectives and drive measurable results.

  • Oversee the execution of branded content and social media campaigns, ensuring they meet quality standards, timelines, and budget constraints.

• Client Management:

  • Serve as the primary point of contact for clients on branded content and social media initiatives, building strong relationships and ensuring client satisfaction.

  • Develop and present campaign proposals, performance reports, and strategic recommendations to clients.

• Creative Excellence:

  • Foster creativity within the team, encouraging innovative approaches to branded content and social media that resonate with target audiences.

  • Develop  high-quality content that aligns with brand guidelines and engages audiences across various platforms.

• Social Media Expertise:

  • Stay abreast of trends and best practices in social media to inform campaign strategies.

  • Leverage platform-specific features and trends to maximize campaign impact and audience engagement.

• Content Creation and Management:

  • Create diverse content types, including written, visual, and multimedia, ensuring consistency and quality.

  • Manage content calendars and workflows to ensure timely and effective content delivery.

• Process and Efficiency:

  • Establish and align processes for content creation, social media management, and campaign execution to ensure operational efficiency.

  • Implement best practices and continuous improvement initiatives to enhance team productivity and campaign success.

• Budget Management:

  • Keep campaign and other external budgets in check

• Performance Measurement and Reporting:

• Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for improvement.

• Prepare and deliver comprehensive performance reports to clients and senior leadership.

• Cross-Functional Collaboration:

  • Work closely with other departments, including influencer marketing, content marketing, and account management, to ensure cohesive and integrated campaign execution.

  • Foster a collaborative environment that promotes knowledge sharing and innovation.

Skills:

• Significant experience in professional client relationship management

• A solid background in content, social media, digital marketing or advertising

• Excellent written and oral communication skills

• Full awareness of creative processes and techniques – including digital platforms

• The willingness to note relevant trends and develop ideas

• Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies

• Creativity, attention to detail, and adaptability

• Ability to drive creative direction and vision for multiple projects simultaneously

• Knowledge of how video content development works is an advantage

• Should be well adept with global & Indian trends, formats and developments in branded content

Qualifications and Prior Experience:

• Proven experience in branded content, social media, or a related 1eld, with a strong track record of successful campaign execution.

• Strong creative vision and the ability to translate brand objectives into engaging content and social media strategies.

• Excellent interpersonal and communication skills, with a client-focused approach.

• Strong analytical skills, with the ability to leverage data to inform strategies and optimize performance.

• Proficiency in social media and content management tools and platforms

• Up-to-date with the latest trends and best practices in social media and content marketing.