Global Creator Network

Associate - Social Media Marketing & Analytics

Mumbai, Maharashtra
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live

experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with

teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artistes across all

genres of entertainment. Today our operations span a prolific and award-winning content studio that

packages and produces shows for OTT platforms, live events production and a global brand solutions


From the beginning of OML as an artist management agency to the advent of modern-day content

marketing, we have helped our clients thrive in the face of disruption while setting trends in talent

representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping

reshape the digital landscape. As technology further shifts the balance of power in media and puts more

power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and

partners around the globe.

About the Role:

We are currently recruiting for the Media and Analytics team that is in charge of the analytical

strategy behind our content decisions and impact measurement. A high awareness of digital trends

and the necessary skills to analyse, strategise & execute them while working with creators,

influencers and KOL's across multiple geographies, will be needed.

The team works cross-functionally to translate the incredible amount of data on digital platforms,

content consumption patterns, creator trends and digital landscapes to shape business and content

decisions. The team also evaluates the general programming and content strategy, in addition to

leading competitive analysis.

Key responsibilities:

- We are looking for someone who can deliver on media strategy, planning, buying and execution

across online media platforms with a deep understanding of Media Agency ecosystem

- A robust understanding of all platform based digital advertising is required

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- Demonstrate experience using data and KPI metrics to monitor performance and measure paid

campaign effectiveness, making recommendations on adjustments and creating opportunities to

increase marketing ROI

- Drive digital marketing efficiencies and reach through continuous communication testing

(a/b), innovation using different platforms and new products/formats

- Run ad-hoc reports pulling performance data, drawing practical conclusions and

recommendations by executing deep & complex quantitative analysis over the campaigns' data

and turn them into insights

- Responsible for analysing social media performance & audience data and making decisions

based on the analysis to support content decisions. This requires the candidate to be

comfortable with all social media and web analytics tools

- Understand the levers of content creation and performance, analyse and showcase them to give

content recommendations along with having an acute sense of a creator’s way of working

- Provide long term support to brands for their media intelligence needs, understanding their

content strategy and providing relevant insights on content performance and recommendations

- Track content consumption, platform evolution and new digital media trends across the globe

turning them into impact/actions for teams at GCN

- Knowledge of and interest in the latest developments in the content and tech world is a must

- Have a deep understanding of the key metrics, insights, and analytics across different social

media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media

networks, content platforms, mobile apps, blogs, etc.)

- Strong sense of analytical and quantitative skills. The role involves a lot of market research,

analysis of hard data and using metrics to back up intuition along with being able to assess the

efficacy of marketing plans

- Knowledge of public data APIs and access to data across different social platforms, coding skills

e.g. Python, Javascript is a huge plus

Qualifications and Prior Experience:

- Minimum 2 years of hands-on experience with paid marketing campaigns (Facebook, Google

Search, Google Display, YouTube, etc.) with a proven track record of success in

media/programmatic space

- Experience in handling large scale campaign planning, optimization for both performance and

brand impact

- Strong grasp of the overall digital marketing ecosystem and the role that paid social and organic

content play within

- A passion for the entertainment business and a strong understanding of popular culture

- Excited by challenging problems with a strong will to learn new processes and technologies.

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- Be logically and analytically strong, able to learn fast, self motivated and independent in


- Excellent numerical ability, attention to detail and ability to perform gracefully in a

multitasking project environment

Our values:

1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable

and efficient

2. We demonstrate honesty, excellence and commitment to success

3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes

4. We make mistakes, but only to learn from them to build resilience

5. We take care of ourselves and our colleagues

6. We are our own managers

7. We are committed to equality and inclusion

8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend

with our behaviours where possible

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not

even need to share your last name. (We want to eliminate biases on any of these parameters while we decide

on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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