Role Summary:
We are on the lookout for a Manager to work in our Campaign Strategy and Execution Team. The candidate will be the bridge between our clients and our creative teams, driving strong brand strategy ensuring seamless communication, project execution, PNL management and client satisfaction. This role demands a mix of strategic insight, business acumen, and a deep understanding of digital marketing and creative content production.
Key responsibilities:
Manage multiple accounts; and develop positive working relationships with clients at senior levels
Drive client retention, renewals, upsells and client satisfaction - Pitching fresh and innovative ideas to clients and ensuring higher billing through upselling,
renewals and retention
Overseeing campaigns and projects to a specific schedule and within an agreed budget
Using your knowledge and skills to push clients, internal teams and vendors in the most productive direction
Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
Supervise the execution, monitoring and measurement of marketing campaigns and their success
Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability
Lead and encourage teams to perform to the best of their ability
Manage team's work flow and load
Ensure timely team reviews & OKRs
Manage team expectations and take active interest in their personal & professional development
Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development
Skills:
Significant experience in professional client relationship management
A solid background in content, social media, digital marketing or advertising
The ability to plan and strategize at a senior level
A persuasive and confident approach to creative projects
Excellent written and oral communication skills
Effective team management capabilities
A keen attention to detail and budgetary restraints
Full awareness of creative processes and techniques – including digital platforms
The willingness to note relevant trends and develop ideas
The ability to work as an authoritative figure in a busy team
Exceptional presentation skills to develop ideas and concepts into compelling campaign lead strategies
Creativity, attention to detail, and adaptability
Ability to drive creative direction and vision for multiple projects simultaneously
Knowledge of how video content development works is an advantage
Should be well adept with global & Indian trends, formats and developments in branded content
Qualifications and Prior Experience:
At least 5-7 years of experience in building creative digital branded content campaigns at a publisher, agency or media house
Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
Proven experience with concept development including long form Content
Strong creative vision with an understanding of business objectives
Track record of creating ideas for global or large regional brands. Previous work experience on alcohol brands is a plus
Expertise in social best practice across all platforms.
Have deep knowledge in running a 360-campaign, from strategy development to tactical execution (including AV/trailers, digital/social, OTT)