Global Creator Network

Digital Strategy Manager

Mumbai, Maharashtra
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artistes across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business. 

From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe. 

About the role:

We are looking for a digital strategist at GCN to develop strategic direction for Brands based on insights and creativity. You will collaborate with cross-functional teams in execution of all insight discovery, strategy, platform delivery and branded content engagements.

You should be passionate about emerging culture and have a keen understanding of engaging diverse audiences across diverse platforms. You will be responsible for the planning, development and execution of strategic direction for digital first campaigns - specialising in branded content & influencer marketing solutions that have through-the-line extensions as well. 

You’ll work on campaigns, provide strategic guidance to clients, and push for brand strategies that really work. 

Key responsibilities:

  1. Translate briefs into inspiring strategy to kick off and guide campaigns and pitches

  2. Build strategies based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends, while assessing situations and identifying opportunities

  3. Carry out in-depth research about the client’s brand and competitor brands, including previous campaigns run by the client’s brand as well as competitor brands. 

  4. Evaluate the demographics of specific media users by analyzing their characteristics, behavior and media habits to identify target audience appropriate creative ideas and solutions

  5. Collaborate with campaign, creative and the media and analytics teams running idea-igniting workshops, brainstorms and briefing sessions where required

  6. Brainstorm with team members to decide upon creative ideas to take the campaign, pitches forward and help in make decisions for creative buckets

  7. Make suggestions to determine the most effective platforms (Facebook, Twitter, LinkedIn, Instagram etc.) that allows the brand to convey messages to target audiences taking into consideration its outreach, frequency of reach and budget

  8. Strategise in various stages of development, ensuring campaign delivery that resonates with the brands target audience 

  9. Drive content effectiveness through developing and leveraging insight from planning to optimisation

  10. Identify content hypotheses and testing models together with the Media and Analytics team 

  11. Write messaging decks and narrative framework with audience-specific messaging

  12. Have a high awareness of digital content and the influencer universe  - enabling effective discovery and articulation of case studies, explaining how and why things worked or did not work


  1. Awareness and understanding of culture and new media trends, and an ability to apply these to content thinking

  2. Strong understanding of data analytics and using it to find actionable insight from diverse sources of data  (including social listening and keyword analysis) 

  3. Strong understanding of methods of evaluating the effectiveness of content

  4. Demonstrated ability to engage and contribute at the strategic level, both internally and with clients.

  5. Demonstrated ability to think strategically while managing multiple projects and adapting quickly and effectively to shifting priorities and short timelines.

  6. Excellent influencing skills to work with a variety of clients and internal stakeholders

  7. Excellent verbal and written communication skills

  8. Clear and concise business writing and deck/presentation making skill 

Qualifications and Prior Experience:

  1. Minimum of 6 years experience in developing digital campaigns and strategies that are commercially driven and creatively inspiring.

  2. Experience on a variety of assignments, from brand strategy work to activation and tactical execution planning including planning content strategies for social and digital content (including paid)

  3. Should have experience working with a range of clients/brands. Previous experience on alco-beverage bands will be an added advantage

  4. Experience in the planning, development, management and measurement of brand content (gained in a digital, integrated or media agency, or at a client organisation, or publisher)

Our values:

  1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  2. We demonstrate honesty, excellence and commitment to success 

  3. ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

  4. We make mistakes, but only to learn from them to build resilience 

  5. We take care of ourselves and our colleagues 

  6. We are our own managers 

  7. We are committed to equality and inclusion 

  8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible 

Thank you!

Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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