Role Summary:
Looking for Campaign Leads with expertise in creative solutions, content strategy, digital marketing & trends, to deliver engaging & impactful creator & influencer content driven campaigns.
The necessary skills include the ability to objectively analyse briefs, creatively strategise & efficiently execute the campaign with the creators and influencers across Southeast Asia.
Key responsibilities:
Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.
Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.
Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.
Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.
Capture cultural, digital & content landscape research and build campai
gn insights.
Support quantitative data with qualitative inputs - backed up with research.
Develop cross-platform competencies identifying new channels for digital content distribution.
Create & present plans and campaign ideas to local teams, content creators, influencers and clients.
Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors.
Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.
Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.
Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.
Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases
Qualifications and Prior Experience:
Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.
3-4 years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy.
Ability to drive business objectives and lead with creative thinking solutions..
A holistic understanding of digital operations, measurement, and campaign deployment.
Ability to work on end - to - end digital campaign strategy/planning/execution
Strong written and verbal communication skills.
Presentation skills - should be able to present plans to clients & break down briefs to in-house teams
Team player that can manage relationships between brand - agency - influencers/vendors.
Time management skills & ability to multitask.
Understanding of reporting metrics on digital media (for engagement & media performance).
Basic knowledge of digital video production.
Bonus: Media buying, digital media tools skills or artist management/liaising experience.