Global Creator Network

Campaign Lead

Mumbai, Maharashtra
Work Type: Full Time

Role Summary:

Looking for Campaign Leads with expertise in creative solutions, content strategy, digital marketing & trends, to deliver engaging & impactful creator & influencer content driven campaigns.

The necessary skills include the ability to objectively analyse briefs, creatively strategise & efficiently execute the campaign with the creators and influencers across Southeast Asia. 

Key responsibilities:

  • Assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.

  • Evaluate campaign requirements to draw delivery timelines and ensure adherence to on-time, in-full delivery.

  • Build branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, cultural and content trends.

  • Maximise brand value across content formats while operating with the creator & influencer first model ensuring authenticity of messaging and relevance for the creator’s audience.

  • Capture cultural, digital & content landscape research and build campai

  • gn insights. 

  • Support quantitative data with qualitative inputs - backed up with research.

  • Develop cross-platform competencies identifying new channels for digital content distribution.

  • Create & present plans and campaign ideas to local teams, content creators, influencers and clients.

  • Identify & manage work-flow relations with creators, influencers, creator agencies, production & local vendors. 

  • Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

  • Understanding of video production, working budgets, coordinating shoots and delivering multiple formats and working with production partners.

  • Work closely with the Media Analytics team to track measurement across platforms to ensure dynamic campaign performance management & capture the learnings in the campaign reports.

  • Proactively suggest content properties/ideas for topical and cultural moments and new social platform features/releases 

Qualifications and Prior Experience:

  • Any Undergraduate or Graduate Degree - any BMM degrees or Marketing is a plus.

  • 3-4  years of experience in digital marketing / social marketing, content creator management, account planning, brand/content strategy. 

  • Ability to drive business objectives and lead with creative thinking solutions.. 

  • A holistic understanding of digital operations, measurement, and campaign deployment.

  • Ability to work on end - to - end digital campaign strategy/planning/execution

  • Strong written and verbal communication skills.

  • Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

  • Team player that can manage relationships between brand - agency - influencers/vendors.

  • Time management skills & ability to multitask.

  • Understanding of reporting metrics on digital media (for engagement & media performance).

  • Basic knowledge of digital video production.

  • Bonus: Media buying, digital media tools skills or artist management/liaising experience.

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