OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business.
From the beginning of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.
About the Role:
We are currently recruiting for the Social Media Marketing and Analytics team that is in charge of the analytical strategy behind our content decisions and impact measurement. Awareness of digital & social media trends and the necessary skills to analyze, strategise & execute them while working multiple geographies will be needed.
Apart from planning, executing and optimizing paid media campaigns for the brands, the team works cross-functionally to translate the incredible amount of data on digital platforms, content consumption patterns, creator trends and digital landscapes to shape business and content decisions.
End-to-end management of all paid campaigns across mediums, i.e. planning, budgeting, executing, optimizing and reporting for paid ads, along with performance goals, objectives and projections.
Basic experience with social media ads is a must along with experience with Display and/or E-Commerce etc.
Tracking & monitoring of relevant KPIs, and metrics, analysis of results and calibration of campaigns to maximize ROI while proactively making strategic recommendations to meet campaign goals and improve performance based on the analysis.
Run ad-hoc reports pulling performance data and drawing practical conclusions to provide actionable insights for the client.
Own and distribute the given budgets across channels and the funnel to achieve the business objectives. Manage campaign expenses while staying on budget and overachieving on the targets where possible.
Have a basic understanding of the key metrics (likes, comments, views, reach etc.) across different social media and content platforms (like Facebook, Instagram, YouTube, TikTok, other social media networks, content platforms, mobile apps, blogs, etc.)
Clearly convey and explain paid media performance and best practices to company associates and to clients.
Keep current on emerging digital tools and platforms, digital marketing trends and new technologies, and share insights with the rest of the team.
Be the custodian of all things paid media by sharing knowledge and providing suggestions on improving paid media strategies within the team.
Detail-oriented with effective verbal, written, and visual communication skills for a variety of audiences.
Provide long term support to brands for their media intelligence needs, understanding their content strategy and providing relevant insights on content performance and recommendations.
A strong sense of analytical and quantitative skills with an ability to execute deep & complex quantitative analysis is a huge plus.
The role involves market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans.
Qualifications and Prior Experience:
Minimum 3 years of experience with digital paid media.
Proven track record of successfully leading paid campaigns by supporting from media planning to execution and reporting.
Superior knowledge of paid media tools, digital marketing and analytics platforms like Facebook ads, Google ads, other PPC channels, SEO etc.
Knowledge of social media metrics.
Ability to manage & drive multiple campaigns to completion under concurrent deadlines in a dynamic environment.
Confident communicator with excellent presentation skills.
Experience in growth strategies & brand uplift a plus.
Understanding of conversions tracking and attribution modeling is a plus.
Experience working with scripts, automation solutions and various ad personalization a plus
Proactive, and takes ownership of work.
Excited by challenging problems with a strong will to learn new processes and technologies
Be logically and analytically strong, able to learn fast, self motivated and independent in execution.
Excellent numerical ability, attention to detail and ability to perform gracefully in a multitasking project environment.
A grasp of the overall digital marketing ecosystem and the role that paid social and organic content play within it is a plus.
We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient
We demonstrate honesty, excellence and commitment to success
‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes
We make mistakes, but only to learn from them to build resilience
We take care of ourselves and our colleagues
We are our own managers
We are committed to equality and inclusion
We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.