Team 1862

Digital Market Lead for Bacardi Brands | Japan

Tokyo, Tokyo
Work Type: Full Time

About OML:

OML is a new media and entertainment company that partners with creators to build digital entertainment properties that impact culture; and help brands and platforms come closer to consumers. Headquartered in Mumbai, India with teams in Russia, Poland, and UAE; OML was founded in 2002 to book and manage artists across all genres of entertainment.

Today, OML’s operations span a prolific, award-winning content studio that packages and produces shows for OTT platforms, and a global brand solutions business, outside of the talent management practice that has evolved to roster comedians, vloggers, streamers, influencers, writers, and directors.

As a team we’re passionate about content and pride ourselves in a ‘creator-first’ ethos -representing not just the brand's interest but also helping creators grow and develop when we engage with them. Over the last 6 years, we have delivered campaigns in over 20 countries across the regions of SouthEast Asia, Japan, India, Africa, Middle East, North America, and Europe. 

As we’re expanding into new and unexplored territories, we’re looking for highly driven and motivated digital marketing lead to join us. A Digital Market Lead will need to have  strong entrepreneurial skills and the ability to deliver impactful and engaging content solutions throughout the year while leading all our efforts  in Japan.

About the Role:

A Digital Market Lead in Japan will drive key relationships for the Bacardi group with clients, creators, influencers, production houses, partner agencies and manage campaigns end-to-end. This role will focus on crafting campaign strategies, building a network of relevant partners, and executing campaigns seamlessly. 

Key roles and responsibilities will include:

  • Drive research and build insights, identifying culture trends and references - backed with data and strengthened by qualitative inputs across Japanese markets.

  • Work closely with the team to assimilate and translate brand briefs into region specific digital content campaigns ensuring adherence to brand goals, targets, 360 degree opportunities and budget efficiencies.

  • Work closely with colleagues in India & International markets to evaluate campaign requirements to draw delivery timelines and ensure an adherence to on-time delivery.

  • Service client relationships and manage working-flow between other partners, agencies, creators and vendors across Japanese markets.

  • Work with the team in India to create and present plans and campaign ideas to local teams, content creators and clients.

  • Conceptualize, plan and execute original & branded content, check in the progress with creators, set proper KPI, ensuring a high standard of content production throughout.

  • Maximize brand value across content formats while operating with the creator-first model ensuring authenticity of messaging and relevance for the creator audience.

  • Work closely with the Media Analytics team in India to track measurement across platforms to ensure dynamic campaign performance management.

  • Identify, procure and manage creators, vendor and agency relations in relevant markets, including business contracts with creators, vendor and agency if needed.

  • Develop cross-platform competencies, suggesting the optimal existing channels and  identifying new channels for digital content distribution in relevant markets.

  • Develop and manage campaign budgets monitoring cash-flow health and ensure estimates, POs and invoices are processed in a timely manner.

  • Understanding of video production and creator's handling, working budgets, coordinating shoots and delivering multiple formats and working with production partners across markets.

Skills and Expertise:

  • 5 - 6 years of experience in the digital content and management/branded content/creator management/media space in Japan, having worked with talent & creators locally. 

  • Are proficient in speaking and writing English, Japanese and are comfortable working across teams from different cultural backgrounds.

  • You are on top of digital content trends and love consuming content and discovering new creators and platforms. You pride yourself on having a pulse on what’s happening in Japan and what’s moving the needle in culture.

  • You have a holistic understanding of digital operations, measurement, and campaign deployment and have worked on end-to-end digital campaign strategies on social media from planning to execution and having the capability of proper schedule management

  • You have the capability of securing  the proposed creators at the planning stage.  

  • Creator and vendor negotiations 

  • Ability to pitch plans to clients

  • You are comfortable traveling on work and working from different time zones for 5-10% of the time

  • You have a mid-level knowledge of video production.

  • Will be a bonus if you have previous experience in media buying, digital media tools skills or artist management/liaising experience in Japan with an in-depth understanding of the media industry.

  • Past international exposure or working with cross-country teams  would be greatly appreciated.

Our Culture:

● We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

● We demonstrate honesty, excellence and commitment to success 

● ‘It’s not my job’ is not part of our vocabulary, we even stuff envelopes 

● We make mistakes, but only to learn from them to build resilience 

● We take care of ourselves and our colleagues 

● We are our own managers 

● We are committed to equality and inclusion 

● We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviors where possible 

Additional Details:

  • Role Location: Tokyo

Working Days: Monday to Friday (occasional participation on weekends for shoots and event

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